Welcome to the TLI Online Learning Center!

This is the new online learning center for the AFCP Leadership Institute.  On this site you will find a series of short and engaging e-Learning courses that will help you improve your sales.

The courses on this site are available to AFCP members only.  If you are not yet a member of the Association for Free Community Papers, please contact our Executive Director or visit our website to learn more about the benefits of membership and to sign up.  We look forward to welcoming you into the AFCP family.

If you are an AFCP member, two of the courses below are set up for immediate access.  These are indicated by this graphic -  - below the course description.  The other courses shown with this graphic -  - require a special enrollment key which you will receive once your membership has been verified.  To obtain your enrollment key or to obtain a membership application email the AFCP Officeor call 877-203-2327.

If you have any questions about this site, please contact Rob Zarrilli, dean of the Leadership Institute.  Thank you. 

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Available courses

Congratulations! You've secured an appointment... but how do you make a great first impression and engage the customer in the process? This class will focus on building an agenda, confirming buy-in from the customer and managing any objections that might occur at this point in the sales process.

Salesperson questioning a prospectUncovering a prospect’s needs is one of the most important ingredients in a successful sales process. In this course you will learn how to prepare the questioning portion of the sales call effectively and professionally so that you can fully understand the prospect’s business situation and move the sales process forward.

Effective listening is important to success in business and in life. This course will improve your listening skills and help you reach your personal and professional goals.

Making Recommendations (image)You have completed your initial call on the prospect and have conducted a Needs Assessment. You know your prospect’s principal problems and needs. This class will show you how to make a winning sales presentation by making recommendations using features and benefits!

This course explains how most objections to a sale fall into four categories.  It shows you how to understand the root cause of the objections and, most important, how to overcome them and close the sale.

This course explains the four key ingredients in effective advertising campaigns and shows you how to work with your client to use them to create successful advertising programs.

This course will help you close more sales. It will also show you the signs that your prospect is ready to close and help you fine-tune your selling skills.